The problem

There are many problems with the surveys people currently have to put up with on websites. They tend to take up lots of room on our sites, they give us vague answers about what people might want, and it's very difficult to get our users to fill them in.

Yet we persist in putting them on our websites: until now there hasn't been a better way of finding out what users really want.

This is important, because working out what feature to build next for your customers is difficult and potentially can waste lots of money. A large proportion of features are never used by most customers: how can we ensure that we build the right ones!

How Kanogo works

Kanogo generates unobtrusive survey boxes on your website that tell you how your users feel, without getting in the way.

They might tell you how your users would feel about potential new features, or perhaps give insight into why certain users aren't converting into paying customers.

You can put them on your front page, or in your side bar. You can target certain user groups, or canvas passing visitors for their opinions. It takes seconds to set up and can get you valuable insight in minutes.

Kano analysis

Kanogo employs a clever theory called kano analysis to do the heavy lifting. Invented in Japan by Professor Kano in the 1980s, it states that by asking the same question a slightly different way, we can determine much more accurately how a user feels about a feature.

We can tell for example whether a user considers this a Mandatory feature, or is truly Excited by it. The same user might have click "yes" on a simpler survey asking whether they liked the idea of the feature, but there's a big difference between "nice to have" and "must have".

When you know how your users really feel, you're more likely to choose the right direction for your product, saving development time and reducing your cost of delay.


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